For the last fifteen years, Michael has helped to create and managed interdisciplinary and data science-related teams. He spent five years as Chief Research Scientist at one of the UK's leading agencies, Greenlight, where he built the whole analytics function from 'ground zero'. He spent almost five years at King, where he helped build a data science org from less than a dozen scientists to nearly one hundred, managed the London studio and later marketing data science teams. In between, he spent some time consulting digital 'real' money casino companies. Working in several startups in the digital marketing area helped him to be on the cutting edge of technology and observe the dramatic developments of the market for the last 20 years. As the VP of Data Science at Product Madness and PixelUnited, Michael oversees all scientific data-related analysis.